Bridgestone’s flagship max performance summer tire launched in 2021, earning top marks in independent tests. In a 2023 Auto Zeitung test, Potenza Sport tied for 1st place thanks to flawless driving characteristics and extremely high grip in dry conditions, along with outstanding wet braking and handling. This tire’s success is credited to innovative development based on Bridgestone’s racing experience and partnerships with high end car makers. It offers best in class dry performance and confident wet control, while also delivering higher mileage than its predecessor.

An extreme performance summer tire engineered for autocross and track days. It features an aggressive tread and special compound for amazing dry grip and fast lap times. Despite its focus on grip, Bridgestone improved its tread life over the previous RE-71R. It’s even used in grassroots motorsports in Japan, underlining the racing pedigree.

Ultra high performance all season tire, new in late 2023, that delivers year round thrills. It’s Bridgestone’s first UHP all season to incorporate ENLITEN™ technology for better performance and longer wear life. It also debuts Bridgestone’s PeakLife™ polymer, a next gen rubber compound that provides responsive handling without compromising tread life. The Potenza Sport AS has an asymmetrical tread with a solid center rib for sharp handling and reduced pattern noise, plus full depth 3D interlocking sipes tuned for winter traction. This tire is also backed by an 80,000 km warranty, giving sports car drivers confidence in wet and light snow performance year round.

A well regarded ultra high performance all season tire, the updated “+” edition, known for balanced performance. It has sharp handling and strong wet traction while maintaining decent tread life. While not as advanced as the new Sport AS, the RE980AS+ is popular for a sporty feel in all weather.

Bridgestone’s flagship all terrain tire, launched in late 2018, for pickups, Jeeps, and SUVs built for highway and trail duty. It is smooth and quiet on road yet capable off road. It introduced Traction Claw™ technology, protruding claw like edges in the tread that help churn through mud and bite into snow for better off road grip. It uses stable blocks for long wear and stability with staggered shoulder lugs for an aggressive bite in soft terrain. Bridgestone also added open shoulder slots to enhance water evacuation and reduce hydroplaning on wet roads. It is backed by a 100,000 km warranty, resists chipping and tearing on gravel, and carries the 3PMSF symbol for winter. This tire competes with BFGoodrich’s All Terrain T/A and Goodyear’s Wrangler All Terrain.

These Dueler variants are focused on on road performance for trucks and SUVs. They offer a quiet ride, stability, and long tread life on pavement. The Dueler H/L Alenza Plus became a popular crossover and SUV tire known for its long wear and comfort. The Alenza name was originally a suffix on certain Dueler H/L tires to denote premium SUV fitments. These are ideal for highway use, light duty trucks, and family SUVs that rarely venture off road. They feature symmetric tread patterns for even wear and many zigzag sipes for all season traction. Some, like the Dueler H/T 685, are for heavier commercial pickup use with a tougher compound and higher load rating. Bridgestone also offers Ecopia versions such as the Dueler H/L 422 Ecopia that incorporate low rolling resistance tech for better fuel economy.

Launched in 2021, the Alenza A/S Ultra is Bridgestone’s newest premium highway touring tire for luxury SUVs and trucks. It is the successor to the Dueler H/L Alenza Plus, now moved into the Alenza family to emphasize luxury. The Alenza AS Ultra delivers a luxury driving experience with a focus on quietness and comfort. In fact, its 130,000 km warranty is the longest of any Bridgestone tire and among the highest in the SUV tire market. It uses a next generation high silica compound for wet and winter grip, plus snow vices in the tread grooves for snow. Bridgestone also incorporated QuietTrack technology in this tire, using small serrations in the grooves that break up noise tones. The result is a tire with an exceptional balance of wet, winter, and wear performance for modern SUVs. In Bridgestone’s internal tests, the Alenza AS Ultra showed significant improvements in wet acceleration compared with its predecessor, and also outperformed top competitors in dry acceleration. This is a strong choice for luxury SUVs that need all season capability with a plush, long lasting ride.

For serious off roaders, Bridgestone also offers mud terrain options like the Dueler M/T 673 and 674 in certain markets. These feature very aggressive tread blocks, self cleaning voids, and reinforced sidewalls for extreme terrain including deep mud and rocks. They sacrifice quietness and have shorter tread life, but provide maximum traction where all terrains might struggle. Bridgestone also focuses on Dueler A/T and Dueler X/T products for mud terrain looks with better road manners. Another niche product is the Dueler A/T Revo 3 RFT, a run flat all terrain OEM on some vehicles.

A premium grand touring all season tire designed for an exceptionally quiet, smooth ride and long life. Introduced in late 2019, the QuietTrack replaced the Turanza Serenity Plus with major improvements including more wet traction and more snow traction. As the name implies, it features QuietTrack™ technology, a noise dampening tread design precisely tuned to cancel high frequency road noise for a serene ride. Bridgestone also integrated ComfortCruise™ technology, using a rounded contact patch and optimized casing to absorb bumps for added comfort. For wet conditions, HydroTrack™ full depth grooves and open shoulder slots evacuate water to resist hydroplaning. EdgePerformance™ technology ensures that even as the tire wears down, its full depth tread features and 3D sipes maintain traction over its 130,000 km warranty life. Turanza QuietTrack is ideal for long distance touring, luxury sedans, quiet rides, and all season confidence.

A newer addition aimed at electric vehicles and hybrids. The Turanza EV is engineered for EVs with low rolling resistance for more range, higher load capacity for added vehicle weight, and very low noise. Bridgestone leverages its ENLITEN technology here, reducing tire weight and energy loss.

Bridgestone’s line of eco focused all season tires designed to save fuel and reduce emissions. Ecopia tires use special low rolling resistance compounds with NanoPro-Tech™ polymer technology to minimize energy loss as the tire rolls. NanoPro-Tech works by bonding rubber molecules to silica at the molecular level, improving silica dispersion and enhancing fuel efficiency and wet grip. These are ideal for drivers of hybrids and economy sedans looking for better mileage. They are also known for a comfortable ride. Bridgestone developed ologic Ecopia tires, tall narrow designs, for the BMW i3 electric car to further reduce drag. While Ecopia tires may give up some ultimate grip or handling sharpness, they deliver cost savings at the pump and a greener footprint.

A new entrant for 2022, WeatherPeak is Bridgestone’s first all weather touring tire. It bridges the gap between all season and dedicated winter tires. It is a grand touring tire with the Three Peak Mountain Snowflake rating, certified for severe snow service. WeatherPeak is perfect for drivers in unpredictable climates, tackling summer heat and heavy rain while providing traction in snow and light ice. A key feature is evolving sipes that reveal more biting edges as the tire wears, maintaining winter traction over time. It also uses full depth 3D sipes for snowy roads, plus open shoulder slots and in groove ridges that evacuate water and slush efficiently. Bridgestone formulated WeatherPeak’s compound and tread to outperform leading competitors in internal testing. Backed by a 110,000 km warranty, WeatherPeak offers a quiet ride for four seasons and is an excellent choice for sedan and crossover owners in moderate winters who want one tire year round.

The latest generation, introduced in 2019, of Bridgestone’s flagship studless ice & snow tire for cars and minivans. The WS90 is engineered for control on ice, like its predecessor the WS80, and uses an advanced compound with Bridgestone’s patented Multicell™ technology featuring microscopic pores and tubes. This Multicell compound is hydrophilic, meaning it actively absorbs the thin layer of water that forms on the surface of ice, improving contact and grip. The tire behaves like a sponge on ice, helping prevent that slippery micro film that causes skids. The Blizzak WS90 can stop shorter on ice than key competitors in head to head testing. Bridgestone also incorporated EdgePerformance Technology in the WS90, including interlocking 3D sipes and more biting edges throughout the tread to enhance grip on snow and wet roads. Notably, the tread pattern is optimized for even wear, giving an extra season of use compared with the WS80. The WS90 is a top choice for passenger cars in harsh winter climates, providing confidence on snowy city streets and icy highways.

Designed for SUVs and light trucks, the Blizzak DM-V2 applies the same winter technology in sizes and load ratings for crossovers, SUVs, and pickups. It uses the latest Multicell compound with a hydrophilic coating that removes water from the tire surface for better ice traction. The DM-V2 also has an increased number of block edges for better snow grip. It’s a favourite for vehicles like Subaru Outbacks, SUVs, and even 4×4 trucks. The tread is optimized for larger vehicles, maintaining stability on heavier rigs in snow and on ice.

Bridgestone also produces performance winter tires under the Blizzak LM line, including models like the LM-25, LM-32, and LM005. These are popular in Europe and among sports car owners. They trade some of the extreme ice traction of the WS and DM series for improved handling, higher speed ratings, and sometimes run-flat capability, with some LM tires available in RFT versions for BMW and Mercedes winter fitments. They allow sports sedans and coupes to remain responsive on dry cold roads.

Built for heavy duty trucks and commercial vans, the Blizzak LT is designed to tackle winter with a tougher casing. It’s meant for drivers of ¾ ton and 1 ton pickups or cargo vans without resorting to studs or chains. It carries higher load capacities and uses a specialized winter compound for low temperatures.

The flagship run flat model for sedans, minivans, coupes, and crossovers. It’s an all season run flat available in many common sizes from 15″ through 20″. It is nearly indistinguishable in ride and handling during regular use while ensuring a nail won’t leave you stranded. It features a silica enhanced tread compound and asymmetric tread design for dry and wet traction. Circumferential grooves evacuate water to resist hydroplaning, and dense sipes provide biting edges for light snow traction. These are capable all season touring tires, making it unnecessary to carry a spare tire or tire repair kit. DriveGuard carries a mileage warranty around 100,000 km in many sizes.

A newer iteration introduced around 2021 to 2022, targeted at the growing CUV market. DriveGuard Plus took the original design and tweaked the tread for improved snow traction and a quieter ride.

Outside of DriveGuard, Bridgestone produces run flat versions of many of its other tire models for OEM use. If you see RFT or Run Flat after a Bridgestone model name, it’s a run flat. For instance, sports cars like the Corvette have used Potenza RE050A RFT, and many BMW 3 Series use Turanza or Potenza RE97AS RFT all season tires from the factory. These tires are built to manufacturer specifications and allow those cars to eliminate the spare tire. They generally share the tread pattern with the standard version but with stiffer sidewalls internally. Bridgestone’s continuous improvement means newer RFT designs ride much better than the earliest run flats.

This is Bridgestone’s line for light truck and commercial van tires. Duravis tires are built with heavy duty constructions and long wear life to meet the demands of commercial users. The Duravis R500 HD is a highway all season tire often used on Ford Transit or Mercedes Sprinter vans, with a tougher tread compound and reinforced casing for high mileage under heavy loads. The Duravis M700 HD is an all terrain commercial tire featuring a chip resistant compound and sturdy lugs for fleets that need off road capability. Duravis tires prioritize durability, stability, and the ability to be retreaded. They’re not about sporty handling. Instead, they offer tough, safe performance under constant use. Drivers of full size pickups who frequently haul or tow may also choose Duravis for its stouter design.

Bridgestone carries over its Ecopia technology into the truck and bus segment as well. It offers Ecopia branded steer, drive, and trailer tires for 18 wheelers that significantly reduce rolling resistance. GREATEC wide base truck tires use NanoPro-Tech compound to limit energy loss and improve fuel efficiency for trucking companies. This shows Bridgestone’s commitment to progress across all categories.

Bridgestone’s commercial catalog is vast. It includes distinct product lines such as R-series steer axle tires, M-series drive axle tires for traction, E-series trailer position tires with extra fuel saving focus, and on/off road severe service tires for dump trucks and similar vehicles. Examples include the R283A Ecopia steer tire and the M713 Ecopia drive tire. These products are less relevant to most consumers, but they highlight Bridgestone’s global presence. The brand also supplies aircraft tires and giant off the road mining tires, showing just how broad its technical capabilities are.

Bridgestone owns Bandag, the largest tire retreading company. Many Bridgestone commercial tires are designed to be retreaded, renewing the tread once worn to extend their life in service.

Bridgestone has a rich racing heritage. It was the sole tire supplier of Formula 1 for many years and, through Firestone, has been the exclusive tire of IndyCar for decades. This racing experience feeds into Bridgestone’s street tires, including Potenza Sport. Michelin participates in racing too, but Bridgestone’s high profile F1 history is especially distinctive.

Bridgestone took an early lead in run flats. Many BMWs in the 2000s came on Bridgestone RFTs, and DriveGuard is unique in targeting mainstream cars. Michelin offers Zero Pressure tires on some models, but not across model ranges like Bridgestone has.

Both companies innovate constantly. Michelin pioneered silica compounds and advanced winter rubbers, while Bridgestone’s NanoPro-Tech polymer chemistry and Multicell winter compounds are truly state of the art. Michelin is often slightly ahead in tread life, but Bridgestone often leads in performance traction.

Both are known for safety and reliability. Bridgestone partners more with Japanese and American manufacturers, while Michelin has especially strong ties with European automakers. Ultimately, a buyer choosing between these two can expect top tier tires. Bridgestone’s differentiator may often be value, with pricing that can come in lower than Michelin while delivering comparable performance.

Both companies innovate, but in different arenas. Goodyear has done a great deal with tread design, while Bridgestone’s innovations often center on material science such as NanoPro-Tech, ENLITEN, and advanced compound engineering.

Goodyear has its EMT and ROF run flat lines, but it never launched something like DriveGuard for the mass market. Bridgestone is generally considered ahead in consumer run flat adoption.

Bridgestone’s Blizzak lineup generally outranks Goodyear’s UltraGrip offerings in extreme ice performance thanks to the Multicell advantage.

Goodyear’s Wrangler line is famous, especially models like the Duratrac and MT/R. Bridgestone’s Dueler A/T and M/T are very capable, but Goodyear may have the edge in off road variety.

Both have broad OEM presence. Bridgestone may have a stronger position with Japanese OEMs and some European luxury brands, while Goodyear is especially common on American vehicles.

In North America, Goodyear is sometimes seen as the classic legacy choice, while Bridgestone has built a strong reputation around engineering, comfort, and wet traction. Today, Bridgestone scores very well in independent tests and often competes head to head or above Goodyear in touring and all weather categories.

Bridgestone and Continental trade blows in performance tests. Bridgestone Potenza Sport and Continental SportContact 7 are often among the very top summer UHP performers, showing how closely matched they are.

Continental has proprietary tech like ContiSilent foam for noise reduction and ContiSeal self sealing tires. Bridgestone’s equivalent moves include QuietTrack noise technology and DriveGuard for punctures. In winter, Continental’s VikingContact and WinterContact lines are excellent, but Bridgestone’s Blizzak often still has an edge on pure ice.

Continental has strong relationships with European luxury automakers. Bridgestone has similarly strong ties with both those manufacturers and major Japanese brands.

Continental often trades some tread life for grip, while Bridgestone’s touring tires, like the high mileage Alenza, show a stronger focus on longevity alongside performance.

Bridgestone’s global motorsport presence may be broader, and its reach across premium, mainstream, and commercial markets is enormous. Both brands are top tier in safety and engineering. Bridgestone’s unique mix of racing heritage, compound technology, and long mileage touring products helps it stand apart.

BFGoodrich also makes g-Force performance tires for street and track. Bridgestone’s Potenza line typically outperforms BFGoodrich’s street performance offerings in objective tests, reflecting Bridgestone’s position as a top tier flagship performance brand.

BFGoodrich does not focus on touring or winter tires as strongly, so Bridgestone offers more breadth in these areas with Turanza, Ecopia, and Blizzak.

Bridgestone offers the breadth and innovation of a global leader, while BFGoodrich leans more heavily into its specialist image with off road credibility and a youthful motorsports vibe. For hardcore off road enthusiasts, BFGoodrich may still carry extra cachet, but Bridgestone’s off road and commercial truck options are quietly very capable.

From Formula 1 championships with Ferrari to supplying IndyCar for decades through Firestone, Bridgestone channels racing expertise into consumer products. The Potenza line especially benefits from this, giving Bridgestone serious credibility among drivers and translating to shorter braking, better handling, and improved safety for everyday users.

Bridgestone made run flats a viable option for everyday cars by improving comfort and offering them in the aftermarket through DriveGuard. This aligns with a broader vision of safer mobility and gives drivers more extended mobility choices than many competitors.

QuietTrack, NanoPro-Tech, Multicell, ENLITEN, and PeakLife polymer are all proprietary Bridgestone technologies that push the envelope in noise reduction, fuel efficiency, winter grip, light weight construction, and longevity. Bridgestone invests heavily in R&D, and it shows across the lineup.

Today, Bridgestone enjoys a global reputation for producing safe, reliable tires that also last a long time. The company highlights how its tires maintain performance as they wear and backs many products with strong warranties, some of them class leading. In both fleet and consumer settings, Bridgestone scores well for longevity and customer satisfaction.