Cooper Tire Guide
Cooper Tires offers a broadlineup spanning ultra performance car tires to rugged off road truck tires. We’ll break down all the Cooper models by category, highlighting their intended uses, proprietary technologies, and how they stack up against competitors like Goodyear, BFGoodrich, Continental, and Bridgestone.
Performance Cooper Tires
Cooper’s sport performance tires deliver year round traction and responsive handling for sports cars and performance sedans. The focus is on ultra high performance all season designs that can handle wet and even light snow, with an emphasis on value versus premium rivals.
Cooper Cobra Instinct – Ultra High Performance All Season. Intended Use: Sports cars, performance sedans, even muscle cars (sizes 17–20”). The Cobra Instinct (new in late 2023) is engineered for responsive control in all weather while giving a bold style statement. It features an asymmetric tread pattern with sweeping grooves for agile traction and shorter wet & snow stopping distances (internal tests showed improvement over its predecessor, the Zeon RS3-G1). A snakeskin inspired sidewall and rim protector add curb appeal and wheel protection. Soybean oil compound technology keeps the tread pliable in cold temperatures for winter grip. This model replaced the Zeon RS3-G1, with improved wet braking and all season bite. It carries a 70,000km warranty (reflecting confidence in its treadlife for a UHP tire).
Awards/Performance: Early independent tests have praised the Cobra Instinct as a “bright up and comer” that can run with top UHP all season tires. Cooper targeted this tire to compete with class leaders but at a more accessible price point.
Cooper Zeon RS3-G1 – Ultra High Performance All Season. Intended Use: High performance coupes and sedans. The RS3-G1 established Cooper’s reputation in UHP tires by offering exceptional dry grip and handling to “unlock the full potential of your sports car”. Key tech includes an advanced silica compound and 3D Micro-Gauge™ siping for increased wet traction and stability. It provides outstanding cornering and responsive steering, making it suitable for spirited driving in both dry and mild winter conditions. Updates: This model has been in the lineup for a few years; the new Cobra Instinct is positioned as its successor with improved wet/snow braking. The Zeon RS3-G1 still carries a 70,000km treadwear warranty and remains available in many sizes during the transition.
Competitor Comparison: In this category, Cooper’s UHP all seasons deliver solid performance at a lower cost. For example, the Cobra Instinct’s blend of wet grip and light snow traction gives budget minded enthusiasts an alternative to pricier tires like the Continental ExtremeContact DWS06+ or Michelin Pilot Sport All Season 4. While those premium tires may edge out ultimate grip, the Cooper offers better winter capability (thanks to soybean oil and aggressive siping) and significant value. Its 70,000km warranty is on par with many rivals, and the inclusion of sustainable materials (soy oil) shows innovation typically seen in higher priced brands. Overall, Cooper excels in value – you get confident year round performance and long treadlife at a more affordable price point, with only a minor trade off in absolute dry rack performance versus the most expensive options.
No summer tires. Cooper’s current focus is on all season versatility. They historically offered summer variants like the Zeon RS3-S (a max performance summer tire) for ultimate warm weather grip, but as of now their primary performance offerings are all season. This aligns with market demand for year round usability. Buyers needing a dedicated summer track tire might look to competitors (Bridgestone Potenza, Michelin Pilot Sport Cup, etc.), but for most drivers, the Cobra Instinct provides the needed performance without the hassle of summer only limitations.
Touring & All Season Cooper Tires
For everyday commuting, family sedans, minivans, and crossovers, Cooper’s touring and all season tires prioritize comfort, long tread life, and all weather safety. They incorporate advanced tread compounds for wet traction and technologies to ensure even treadwear. Many 2024 updates center on new models with improved wet braking and mileage warranties around 65–70k, positioning Cooper strongly on value and durability.
Cooper ProControl – Grand Touring All Season. This is meant for commuter sedans, family cars, small SUVs (available in 60+ sizes, 16–22”). Introduced in 2023, the ProControl is an all season tire engineered for enhanced wet handling, even tread wear, and confident control. It features Wear Extending Technology with larger reinforcement polymers in the compound for long life (up to a 110,000km warranty). Key proprietary tech: Even Wear Arc™ geometry for balanced contact pressure, hydroplane resisting water evacuation grooves, and sipes that widen as the tire wears (maintaining grip over time). An Armor Belt™ provides added belt stiffness for crisp steering response. The ProControl benefits from any incremental compound tweaks, but its major introduction was in 2023. It has quickly become Cooper’s flagship premium touring tire, positioned to offer a quiet, smooth ride and reliable wet traction for modern vehicles.
Competitor Comparison: The ProControl takes aim at top rated grand touring tires like the Goodyear Assurance WeatherReady/MaxLife and Continental TrueContact. It matches competitors with a 110k warranty and features like evolving sipes and optimized footprint. Importantly, Cooper often undercuts those brands on price – delivering premium wet grip and ride comfort at a value. For example, Goodyear’s Assurance MaxLife carries an 130k warranty but at a higher cost; the ProControl’s 110k is still robust and comes with a 45 day satisfaction guarantee, making it an attractive option for cost conscious drivers who refuse to sacrifice safety.
Cooper Endeavor & Endeavor Plus – All Season Touring (Standard & CUV/SUV). The Endeavor is for coupes, sedans, and small CUVs; the Endeavor Plus is tuned for larger CUVs, SUVs, and light pickups. These tires, launched in late 2021, were designed for reliability, wet performance, and long tread life. Both come with a 100,000km warranty. Key features include a silica enhanced tread for wet grip and checkmark shaped water evacuation channels to flush water and resist hydroplaning. They also incorporate Cooper’s Wear Square® indicator, a clever visual in the tread that lets you see remaining tread life at a glance. The tread design and internal construction prioritize a quiet, comfortable ride even on rough roads. These are successors to the old Evolution Tour series have improved tread compounds for better wet braking and even wear.
Awards/Performance: While not performance test winners (they compete in the mid tier category), the Endeavor Plus in particular has received positive reviews for its balanced performance. In a 2023 Tire Rack test of popular crossover tires, the Endeavor Plus held its own in traction and comfort against more expensive tires.
Competitor Comparison: Cooper explicitly positioned the Endeavor line against tires like the Bridgestone Ecopia or Firestone Destination LE2 and Goodyear Assurance line – essentially to give drivers a trusted all round tire at a lower price. With strong wet braking and hydroplaning resistance (a critical safety factor) and a lengthy warranty, the Endeavor often outperforms budget competitors, and comes close to premium tires. For instance, Continental’s TrueContact Tour offers slightly longer tread life (up to 130k) but the Cooper Endeavor provides very similar all season traction and ride comfort while usually costing less. It’s an excellent value choice for commuters, backed by Cooper’s American engineering and a 45 day road test guarantee.
Cooper Evolution C5 – All Season (Performance Touring). A versatile tire for passenger cars, small SUVs and crossovers. The Evolution C5 (a relatively new introduction, globally launched around 2020 and now part of Cooper’s lineup) targets drivers seeking a blend of comfort, longevity and moderate performance. It uses an advanced silica compound and 3D Micro-Gauge™ siping to provide superior grip on wet and dry roads, enhancing stability and handling. This all season design is optimized for a quiet, smooth ride, making it ideal for daily commuting.
Competitor Comparison: The Evolution C5 can be seen as Cooper’s answer to tires like the Michelin CrossClimate2 or Pirelli P4 Persist – focusing on safety and comfort. It stands out by offering a more affordable price point and a solid warranty (~70–100k kilometers depending on market) while still featuring premium tech like the 3D micro gauge sipes (which help the tire maintain biting edges as it wears). For drivers of midsize sedans or compact SUVs who prioritize a comfortable ride and all season dependability, the Evolution C5 delivers a compelling mix of features per dollar, albeit with slightly less aggressive winter grip than the very latest Michelin or Nokian all weather tires.
Cooper CS5 Touring – Touring All Season. Designed for Passenger cars and minivans (T-H speed ratings, various sizes). The CS5 Touring has been a staple in Cooper’s lineup, known for its focus on a plush ride, fuel efficiency, and dependable traction. It employs Cooper’s StabilEdge™ technology in the tread for enhanced cornering stability and responsive handling. An advanced silica tread compound gives improved wet grip and shorter stopping distances in rain. It’s designed to be quiet and long lasting – the CS5 typically offers up to a 100–110k treadwear warranty, making it excellent for road trips and high mileage drivers. While an older design (the CS5 dates back to mid 2010s), it saw minor compound tweaks in recent years.
Competitor Comparison: The CS5 Touring competes with tires like the Bridgestone Turanza QuietTrack and Firestone FT140, often at a lower price. It may not have the absolute longest treadlife of all (some competitors boast 130k), but its StabilEdge feature keeps handling secure even as the tire wears. This gives it an edge in consistent performance over its life. For a buyer who wants a proven, well rounded touring tire – and perhaps prefers a known American brand – the CS5 is a trustworthy choice. It particularly excels in providing a comfortable, stable highway ride and decent light snow capability for an all season.
Overall, Cooper’s touring tires emphasize value and longevity. Across the board, they offer generous mileage warranties (100k+ on most) and technologies like Wear Square indicators and evolving sipes that you’d typically find in higher priced tires. Many are made in the USA, supporting domestic manufacturing. In independent consumer ratings, Cooper’s touring lineup often scores just a notch below the premium Michelin/Bridgestone class in one or two performance metrics, but frequently at 20-30% lower cost – a trade off many appreciate.
Off Road & All Terrain Cooper Tires
Cooper Discoverer off road tires provide rugged capability without sacrificing on road manners. The Discoverer series has a 30+ year legacy. From all terrain tires that balance daily driving and trail use, to extreme mud terrains with maximum grip, Cooper uses features like Armor Tek3® 3 ply construction, Durable Tread Technology, and severe snow (3PMSF) ratings to stand out. These tires are built in Cooper’s tradition of toughness – a key reason they’re popular among off road enthusiasts and working trucks alike.
Cooper Discoverer Road+Trail AT – All Terrain (Balanced On/Off Road). SUVs, crossovers, and light duty pickups seeking a smooth ride on road and confidence off road. New for late 2023, the Road+Trail AT features an aggressive tread pattern with thick interlocking tread lugs for solid dry and wet traction. Despite its off road look, it was engineered for a quiet, comfortable ride on pavement. This tire carries the Three Peak Mountain Snowflake (3PMSF) symbol, indicating it meets winter traction standards for snow. A standout design feature is a continuous tread pattern that extends 50% further down the sidewall than its predecessor, providing extra grip in ruts and soft terrain. Key Technologies include EnduraGuard™ Design – a durable internal construction that helps the tire keep its shape over rough surfaces for even wear. Road Glide™ Technology – improves the tire to wheel fit for a smoother ride. Winter Grip™ Technology – connected center tread lugs for stability and traction on snow. It comes with a 100,000km tread wear warranty, reflecting its road friendly nature This tire is a new addition, effectively replacing the older Discoverer AT3 4S. It’s available in 36 sizes (15”–22”). Early feedback highlights its versatility – docile on highways yet capable on dirt and gravel.
Competitor Comparison: The Road+Trail AT goes head to head with “mild” all terrains like the Continental TerrainContact A/T and Michelin LTX A/T2. Where does Cooper excels is winter grip and durability? the Road+Trail AT’s 3PMSF rating and Winter Grip tech mean it truly functions as an all weather tire, unlike some competitor A/Ts that lack severe snow certification. Additionally, Cooper’s use of EnduraGuard and robust sidewall design offers cut and chip resistance on gravel that’s comparable to premium AT tires, but often at a lower price. For daily drivers who adventure on weekends, the Road+Trail AT provides a superb balance of comfort, quietness, and off road capability, frequently noted as a better value versus Goodyear’s Wrangler All Terrain Adventure or Pirelli Scorpion All Terrain Plus.
Cooper Discoverer Stronghold AT – All Terrain (Heavy Duty). ¾ ton and 1 ton pickups, large SUVs, and work trucks needing a very durable AT tire for towing, hauling, and harsh terrain. Launched in mid 2024, the Stronghold AT is built to live up to its name with maximum durability and grip. It has a robust tread pattern with wide open grooves that bite into dirt, gravel, and mud, while specialized 3D siping in the shoulders adds stability in cornering. The tire’s unique tread formulation and design resist cutting, cracking, and chunking on rough surfaces. It also carries the 3PMSF winter designation for assured snow traction. Designed with a strong shoulder with scooped tread edges, large tread blocks, and sidewall hooks – all aiding grip throughout the life of the tire. Stone ejector ledges between lugs to prevent stone drilling (protecting against punctures). Specialized rubber compound and wide lateral grooves to evacuate water and prevent hydroplaning (“No Slip, No Problem”). Snow traction is enhanced by textured shoulder edges that claw into snow. It’s available in 28 sizes (16”–20”), covering popular heavy duty fitments (e.g. Ram 2500/3500, Ford F-250/F-350, Chevy/GMC 2500HD, even van chassis like Ram ProMaster). As Cooper’s newest AT, it effectively succeeds the Discoverer AT3 XLT in the lineup for many applications. Cooper states it’s *“just as tough as the predecessor, but with improvements in handling on dirt and gravel, improved tread wear and enhanced winter traction.” Those improvements make the Stronghold a standout in the heavy all terrain category.
Competitor Comparison: Versus the well known BFGoodrich All Terrain T/A KO2 and Goodyear Wrangler Duratrac, the Stronghold AT holds several advantages. It matches BFG’s 3 ply sidewall toughness (Cooper’s rugged construction is akin to BFG’s CoreGard – both aim to prevent splits and bruises off road), and exceeds the KO2 in treadwear warranty. The Cooper’s updated compound yields better on road tread life and winter traction than previous Coopers, putting it on par with Goodyear’s Duratrac for snow grip while likely outlasting it in mileage. Where Cooper really excels is value is that you get a tire that’s “built strong to harness your vehicle’s full potential” (to quote Cooper’s engineers) at a typically lower cost per tire than the BFG KO2. The Stronghold AT is a compelling choice for truck owners who demand toughness for work or play – it often delivers the same off road grit and heavy load stability as top competitors, but with longer warranty and a friendlier price.
Cooper Discoverer AT3 XLT – All Terrain (Rugged Terrain/Heavy Load). Pickup drivers who need an aggressive all terrain for both on road longevity and off road strength (including heavy payloads). The AT3 XLT has been a proven model, featuring Cooper’s Durable Tread Technology™ – a cut and chip resistant rubber compound that stands up to gravel and heavy torque. It also has rugged “traction shoulders” with large biting edges extending down the sidewall for extra grip and protection (great for aired down off roading). The AT3 XLT is severe weather rated (3PMSF) and carried a best in class 100,000km warranty when launched. As the Stronghold AT arrives, the AT3 XLT remains available during the transition – many sizes overlap. The AT3 XLT’s strengths are its quiet highway manners (Cooper incorporated Whisper Grooves™ in the tread to dampen noise) and its all around traction in varied conditions. It also uses stone ejector ledges to clear debris and preserve the tread.
Competitor Comparison: The AT3 XLT historically competed with the BFGoodrich KO2, Toyo Open Country A/T III, and General Grabber A/TX. It often matched or beat those in ride comfort and wet traction, while offering that 100k mileage warranty. With the new Stronghold AT, Cooper essentially builds on the AT3 XLT’s formula. That said, for some sizes or budget conscious buyers, the AT3 XLT might be found at a discount and remains a solid, American made choice with its Armor-Tek3 carcass (3 ply) providing durability many competitors only advertise in marketing terms.
Cooper Discoverer Rugged Trek – Hybrid All Terrain/Mud Terrain. Truck and SUV owners wanting aggressive style and off road capability without sacrificing daily drivability. The Rugged Trek (launched ~2021) is a bold looking tire that merges AT and MT attributes. It features an aggressive tread design with large, deep tread blocks and open shoulder scoops, giving it fierce traction in mud, dirt, and gravel. Uniquely, it offers two distinct sidewall designs (so owners can choose their preferred look when mounting) – one side has a more subtle pattern, the other has a raised, gnarlier pattern for extra style. Armor Tek3® construction (3 ply sidewall) is utilized to enhance durability and puncture resistance, protecting against off road hazards. Despite its toughness, the Rugged Trek was engineered for on road comfort. A clever tread pattern (with alternating 3-2 lug pattern) helps reduce noise and improve stability on pavement. It also carries the 3PMSF symbol, meaning it’s rated for use in snow/winter conditions (a rarity among aggressively styled tires).
Competitor Comparison: The Discoverer Rugged Trek goes up against tires like the Nitto Ridge Grappler, Falken WildPeak A/T3W, and BFGoodrich Trail Terrain. In terms of off road toughness, the Rugged Trek’s 3 ply sidewall (Armor Tek3) and thick tread give it an edge, often outlasting lesser 2 ply designs in rocky terrain. Its dual sidewall design is a unique feature that even BFG’s similar Rugged Terrain tire doesn’t offer, allowing personalization. On road, Rugged Trek is surprisingly civil – many drivers report it rides quieter than expected, closer to an all terrain than a mud tire. Cooper positioned it as a “aggressive style, on road comfort” tire, and it delivers on that tagline. And again, price wise, it’s usually more affordable than the Nitto or BFG alternatives. The Rugged Trek is where Cooper excels in offering off road enthusiasts a tough, stylish tire that doesn’t compromise everyday usability, reinforcing the brand’s value proposition.
Cooper Discoverer S/T MAXX – Commercial Traction All Terrain. The S/T MAXX is a workhorse all terrain often chosen for commercial fleets, off road rigs, and overlanders. It’s an older design in Cooper’s range, but renowned for extreme durability. It uses Armor Tek3® 3 ply construction and an ultra durable tread compound to resist shredding on gravel roads (the “MAXX” in its name hints at maximum toughness). With its hybrid tread pattern, it has elements of a mud terrain (deep voids, angled shoulder scallops) while maintaining better road manners than a full M/T. The S/T MAXX does not carry a mileage warranty (being a specialty tire), but is prized for its long life under heavy abuse – its “shred resistant silica compound” and blocky pattern prevent rapid wear. Updates: No major updates; it remains available largely for the niche that needs a step tougher than the AT3/Stronghold but maybe not a full STT Pro.
Comparison: Think of the S/T MAXX vs Goodyear Wrangler MT/R or BFG KM3 – it’s slightly less aggressive in mud than those, but far more durable on hard surfaces. Many off roaders (farm trucks, vehicles in rocky terrain) choose S/T MAXX for its remarkable puncture resistance and solid load capacity. It underscores Cooper’s focus on off road toughness – an area where the brand truly shines. In value terms, it’s typically cheaper than import brands like Toyo Open Country M/T, yet its American made build quality is at least as good. It might not be as quiet as the newer ATs on highway, but buyers accept that trade for its strength.
Cooper Discoverer STT Pro – Maximum Traction Mud Terrain. Intended Use: Hardcore off roading, mud, rocks, deep snow – for Jeeps, pickups, and trail rigs that see severe terrain. The STT Pro is Cooper’s most extreme off road tire, designed to “conquer any terrain with confidence.” It incorporates several specialized technologies: Rock Climber Sidewall™ – with “climber cleats” and flex grooves to grip jagged rocks and power through thick mud. Stone Armor™ – a series of rubber ribs and dimples in the tread valleys that deflect sharp rocks and debris, protecting the tire from cuts. Mud Slinger™ 2.0 – deep, wide trenches with notches to continuously clear mud out of the tread so the lugs stay effective. Earth Diggers™ – large scoops and lugs on the shoulder that dig into loose sand, dirt, and mud for traction where ordinary tires fail. Of course, it has Armor Tek3® in the sidewalls for ultimate durability. The STT Pro’s tread pattern is a hybrid 3-2 design, which actually helps reduce noise and improve stability on road compared to older mud tires. It is M+S rated and can handle snow, though not 3PMSF certified (some users stud them for winter ice use). The STT Pro has been in the lineup since around 2015 and continues unchanged, as it remains highly competitive. It’s widely respected in the off road community – in independent tests and shootouts, the STT Pro often scores near the top for mud traction and rock crawling. Its on road ride, while firmer and noisier than all terrains, is noted to be better than some rivals (thanks to that clever tread pitch).
Competitor Comparison: The STT Pro goes up against the BFGoodrich Mud Terrain T/A KM3, Goodyear Wrangler MT/R with Kevlar, and Mickey Thompson Baja Boss. It arguably offers the best value among these – for example, a comparable size STT Pro tends to cost less than a BFG KM3 but offers similar off road performance and a 3 ply sidewall (BFG uses 3 ply as well). Cooper’s “Stone Armor” and “Rock Climber” tech give it an edge in rocky terrain by preventing punctures and aiding grip on ledges. In deep mud, the STT Pro’s self cleaning tread is excellent, on par with Goodyear’s MT/R. Off road racers and adventurers appreciate that the STT Pro is made in the USA and built to take punishment; many report these tires wear evenly and last surprisingly well for a mud tire. Overall, if off road toughness is your priority, Cooper’s STT Pro excels – and it often comes with the bonus of a slightly quieter ride and lower price than some big name mud tires.
Cooper Evolution M/T – Mud Terrain (Value Line). Drivers who want off road mud traction on a budget. The Evolution M/T is like the STT Pro’s little brother – it’s a mud terrain with a bold tread optimized for loose surfaces. It features Earth Diggers™ Technology (similar to STT Pro) with large shoulder scoops to dig into mud and sand. It doesn’t have all the proprietary extras of the STT Pro, but still uses a strong 2 ply (in most sizes) carcass and a tough rubber compound. It can be a great choice for weekend mud boggers or lifted trucks that see occasional off road use.
Comparison: The Evolution M/T competes with tires like the General Grabber X3 and Kumho Road Venture MT. It’s a bit more affordable and offers outstanding mud traction for the price, though at the cost of faster wear and more noise than the pricier STT Pro. For someone who off roads for fun and wants the look and capability of a mud tire without breaking the bank, the Evolution M/T is a smart buy that still carries Cooper’s reputation for durability.
Off Road Category Summary: Cooper’s off road and all terrain lineup plays to the brand’s greatest strengths – toughness, innovation, and value. Many models (Rugged Trek, AT3, STT Pro) feature Cooper’s signature Armor-Tek3 3 ply sidewall, which is a huge selling point for serious off roaders worried about sidewall punctures. This is an area where Cooper often outshines competitors like Continental and Bridgestone (whose AT offerings typically use 2 ply sidewalls). Even against off road icons like BFGoodrich, Cooper holds its own. Cooper frequently incorporates the 3PMSF winter rating into its AT tires (Road+Trail, Stronghold, AT3 4S, Rugged Trek all have it), giving them true winter capability where some rival AT tires are only M+S rated. This means a Cooper AT user can be confident in snow traction without swapping to winter tires.
When comparing prices, Cooper tires are usually more affordable than premium brands. Yet, they don’t cut corners on tech: features like Durable Tread Technology (to resist gravel and heavy loads), Whisper Grooves for noise reduction, and advanced silica compounds show Cooper’s commitment to performance. And importantly, Cooper still manufactures many of these Discoverer tires in the USA (a point that resonates with truck enthusiasts). For off road toughness and all terrain versatility, Cooper delivers nearly the same (or better) durability and traction as Goodyear/BFG, while excelling in value and backing their products with strong warranties and trial guarantees.
Winter & Snow Cooper Tires
Cooper’s winter tire lineup covers daily driver cars as well as trucks and commercial vehicles facing harsh winter conditions. These tires are engineered specifically for cold temperatures, with tread compounds that stay flexible in extreme cold and tread features like dense siping and Cooper’s patented Snow Groove™ technology to maximize grip on snow and ice. Cooper emphasizes reliable winter traction at a reasonable price, often providing studdable options for those in severe ice climates. Notably, Cooper’s winter tires have earned internal “Weather Master” certification for meeting strict snow performance criteria, underscoring their capability in the worst conditions.
Cooper Discoverer True North – Studless Ice & Snow Tire (Passenger Cars/CUVs). Daily commuters in winter weather, who primarily drive on plowed or treated roads but need assured traction in cold, slush, and occasional deep snow. The Discoverer True North is Cooper’s premium winter tire, designed to be the ideal companion for sedans, crossovers, and SUVs during winter months. It uses a specialized silica rich winter compound that remains pliable well below freezing. The tread has a directional pattern with dense siping to claw into ice and packed snow. Cooper’s Snow-Groove™ Technology grooves in the tread are designed to trap snow within the tread – paradoxically, packed snow on snow contact increases traction (since snow adheres to snow). This results in better acceleration and braking on snowy surfaces. The True North also has circumferential grooves for slush evacuation, helping prevent hydroplaning in winter wet conditions. True to its name, it provides exceptional handling on slush covered roads and strong grip on ice and snow, all while maintaining a relatively quiet and comfortable ride for a winter tire. It’s optimized for the person who spends winter on highways and city streets rather than unplowed backroads.
Competitor Comparison: The Discoverer True North goes up against stalwarts like the Michelin X-Ice Snow and Bridgestone Blizzak WS90. In independent tests, it performs impressively in snow braking and handling – often very close to the class leaders, only trailing slightly on pure ice glare (where the Bridgestone’s specialty compound might have an edge). One advantage of the True North is road comfort: its tread is designed to minimize noise (“helps keep your tires quiet” is a design goal) and many users find it quieter than some rivals. It also tends to be more affordable than the top European made winter tires. So a driver can get 90% of the ice/snow performance of the absolute best for a lower price. Also, unlike some aggressive winter tires, the True North’s handling on dry cold pavement is stable and predictable, thanks in part to a solid center rib design. It’s a well balanced winter tire for those who want safety without sacrificing all comfort.
Cooper Evolution Winter – Studdable Winter Tire (Passenger Cars & Crossovers). Intended Use: A mid tier winter tire aimed at compact cars, family sedans, and crossovers, especially for those who face deep snow or want the option to use studs on ice. The Evolution Winter offers performance, handling and durability synonymous with Cooper at a mid tier price point. It features a directional tread with high density siping and deep snow lugs, optimized for digging through deep snow. Cooper’s patented Snow Groove™ Technology is a headline, it channels and packs snow into the tread grooves, creating biting edges of snow for enhanced snow on snow traction. This improves acceleration and braking in snow significantly. The Evolution Winter’s compound is formulated for excellent flexibility in freezing temps, and the tire can be studded (it has molded stud pinholes) for extreme ice use. It comes in a wide range of 48 sizes, from 14” to 18” wheel diameters, covering many cars and small SUVs.
Competitor Comparison: The Evolution Winter is comparable to tires like General AltiMax Arctic 12 and Firestone Winterforce 2. It stands out by incorporating high end features like Snow Groove tech, which some competitors lack, and by being Weather Master certified by Cooper for severe service. On snow, it provides confident grip and short stopping distances, nearly on par with pricier tires (Cooper has noted that both True North and Evolution Winter meet their Weather Master standards). On sheer ice, if studded, it offers excellent traction (with studs, it can match or exceed unstudded premium tires in ice braking). Where the Evolution Winter shines is value and durability: it’s often significantly less expensive than top tier winters, yet its build (including a sturdy casing and maybe slightly harder base compound) gives it good tread life over multiple seasons. It might give up a tiny bit of refinement – e.g., it could hum a bit more on dry pavement than a Michelin X-Ice – but the differences are small. For many drivers, the Evolution Winter represents smart winter money spent: a tire that handles the worst winter can offer (especially if you add studs) and lasts several seasons, without the premium price tag.
Cooper Discoverer Snow Claw – Studdable Winter Tire (Truck & SUV). Pickup trucks, SUVs, and even some commercial vans that require a tire for extreme winter conditions – think deep snow, unplowed roads, and icy worksites. The Discoverer Snow Claw (launched in 2020) is specially designed to handle bitter cold, snow, and ice for trucks/SUVs. It features an aggressive winter tread pattern with large tread blocks and wide channels. Cooper’s Snow Groove™ technology is prominent: the Snow Claw’s grooves trap snow in the tread to create snow on snow traction, enhancing acceleration, handling, and stopping. The tire’s compound is formulated to stay supple in extreme cold, which is crucial for maintaining grip when temperatures plummet. Additionally, the Snow Claw is engineered for studding – it has receptacles for studs to provide maximum bite on glare ice. With studs, its ice traction becomes truly formidable (great for remote areas or high elevations where ice can persist). The tire carries the 3PMSF symbol, and was rigorously tested in four countries across three continents during development. Performance & Recognition: The Discoverer Snow Claw earned a 2020 GOOD DESIGN award from the Chicago Athenaeum, highlighting its design excellence and innovation. Cooper touted that this award “demonstrates Cooper’s ability to develop high quality and innovative products” in winter tire tech. The Snow Claw gives drivers confidence with its focus on extreme ice traction and excellent snow performance. It’s available in LT and metric sizes (about 23 sizes for 16”–22” wheels) to fit vehicles from half ton trucks to heavy duty rigs.
Competitor Comparison: In the realm of truck winter tires, competitors include the Bridgestone Blizzak LT, Michelin Latitude X-Ice Xi2 (for SUVs), and Nokian Hakkapeliitta LT3. The Cooper Snow Claw stands out for its combination of technologies: not all competitors have an equivalent to Snow Groove – Cooper’s approach of using snow itself as a traction aid is similar to what Nokian does in some products, and it truly helps in deep snow traction. The Snow Claw’s ability to accept studs also sets it apart from, say, the Blizzak LT (which is non studdable). A big plus is the durability for heavy vehicles. Cooper built Snow Claw with some commercial applications in mind (it even has some sizes for cargo vans). It resists wear from the high torque of trucks, whereas some softer compound tires like Blizzak might wear faster if used heavily on dry roads. In terms of value, the Snow Claw is often priced lower than the premium European brands. Given that it won a design award and earned praise for giving drivers confidence in extreme winter, one can surmise it’s a top tier performer without the top tier price. For fleet managers or owners of 4x4s in snowbelt regions, the Snow Claw offers off road level toughness with winter tire technology – a perfect recipe for reliability in blizzards.
Cooper Weather Master Tires – (Legacy Line, various models). Cooper has a long history with the “Weather Master” name (e.g., Weather Master S/T2 for cars, WSC for sport compacts). Many of these older models have been supplanted by the Evolution Winter and Discoverer True North, but you might still encounter the Weather Master WSC (a studdable winter for sporty cars and small SUVs) in some markets. It features directional tread and studs for rally style grip. Similarly, some budget oriented lines like the “Starfire” winter tires (Starfire is a Cooper brand) may appear. These all carry Cooper’s winter DNA – lots of sipes, Snow Groove technology, etc. For completeness: the Weather Master WSC was popular among pickup and SUV drivers who wanted a performance leaning winter tire that could be studded. It has since been effectively replaced by Snow Claw for trucks and by Evolution Winter/True North for the rest, all of which represent improvements in compound and tread tech.
Winter Tire Summary: Cooper’s winter tires may not have the same brand prestige as a Michelin or Bridgestone winter, but they are well engineered and earn strong trust in the field. Importantly, they often hit a sweet spot for North American consumers: American designed winter tires that handle North American winters, at a value price. A tangible example is the Snow Claw – it’s specifically noted as designed by experts who know North American winters. That practical experience shows in features like a stud option and robust construction for trucks.
Buyers comparing brands will find that Cooper offers nearly all the bells and whistles. It has Snow trapping tread grooves like Nokian, severe snow certification on all dedicated winters, and availability in many sizes. Where Cooper excels is offering these tires at a price point often below the big name imports. And they stand behind their performance – while winter tires generally don’t come with mileage warranties (due to highly variable usage), Cooper’s internal testing and accolades (like the Good Design award for Snow Claw) provide confidence that you’re getting top notch design.
In terms of standout test performance, The True North and Evolution Winter haven’t widely participated in magazine tests as much as some competitors, but anecdotal feedback and smaller tests indicate excellent snow traction (often highlighted by customers) and very good ice braking. The gap to more expensive competitors is small, meaning Cooper gives you serious winter safety for your money.
Commercial & Van Cooper Tires
For commercial light trucks, vans, and fleet vehicles, Cooper offers tires that emphasize durability, stability under load, and long tread life. These tires are built to handle the rigors of delivery routes, towing, and constant stop and go driving. Cooper’s commercial tires also reflect the company’s American manufacturing footprint – many are made in the USA to meet the demands of North American fleets. Value is a key selling point here: cooper tires often provide fleets with lower cost per mile without sacrificing performance. Below are the primary Cooper models for commercial and van use:
Cooper Discoverer HT3 – Highway All Season (Commercial Grade). Designed for drivers of commercial pickup trucks, vans, and full size SUVs who need a reliable tire for high mileage highway use. The Discoverer HT3 is optimized for the demands of commercial service, precise steering, smooth handling, durability and comfort on the highway. It features a continuous shoulder rib that provides stability and resists irregular wear, a common issue in commercial applications with heavy loads and frequent turning. This design helps prevent the “heel toe” wear or cupping that can plague van tires. The tread pattern includes 7% increased lateral grooves (compared to its predecessor) to improve wet traction without sacrificing tread life. It’s M+S rated for all season use, capable in rain and light snow, though dedicated winter tires would be better for severe ice. Cooper gives the HT3 an 80,000km tread wear warranty, quite good for a light truck commercial tire. Key features highlighted: “Impressive handling and stability” under load, “tread design that repels stone and debris” to maintain traction and guard against stone drilling, and “offers a quiet ride to keep your peace undisturbed” – important for vehicles that spend long hours on the road. With a large range of sizes (15”–18”, including many LT load range E sizes) covers vehicles like Ford E-series vans, Ram ProMaster, Chevy Express, plus traditional pickup sizes.
Competitor Comparison: The Discoverer HT3 competes against tires such as the Michelin Agilis CrossClimate (and Defender LTX in some sizes), Goodyear Wrangler Fortitude HT, and Firestone Transforce HT. In comparison, the Cooper HT3 is often more affordable upfront and delivers excellent longevity. Cooper’s focus on resisting irregular tread wear means fleets get full value from the tire – the continuous shoulder and optimized footprint help ensure even wear even with heavy cargo. For instance, many commercial tires suffer shoulder scrub in constant urban turning; the HT3’s design mitigates that. Traction wise, it provides solid wet and dry grip; perhaps not as specialized in winter as something like the Michelin Agilis (which has 3PMSF in some versions), but sufficient for all season duty in most regions. Another consideration: comfort and noise – the HT3 is noted to offer a quiet ride, which is beneficial for drivers spending all day in their vehicle. Bridgestone’s Duravis or Firestone Transforce might have a slight edge in heavy snow traction (if they have a more open tread), but they can be noisier. Overall, the Cooper HT3 gives commercial users a robust, long lasting tire with a smooth ride, and it often does so at a lower operating cost. Fleet managers appreciate that many Cooper commercial tires are made domestically and have readily available supply, ensuring consistent quality and less downtime.
Cooper Evolution Van (Euro market) / Work Series (Emerging): In North America, the Discoverer HT3 is the main offering, but it’s worth mentioning that Cooper (now under Goodyear) is expanding its Work Series line for regional and commercial applications. While not all are available in the US consumer market, Cooper Truck Tires (a division for medium truck) and light truck is an area of growth. For example, in some markets there is an Evolution Van tire tailored to Euro style vans (think Sprinter, etc.), focusing on high load, high mileage with a 100k warranty. These are similar in concept to the HT3 – highway rib designs with reinforced construction. As of 2024, Goodyear has announced plans to broaden Cooper’s commercial lineup in EMEA (Europe, Middle East, Africa) with 500+ SKUs across passenger and light truck, indicating that the Cooper brand will continue to offer broad and deep options for fleets. In practical terms, North American van operators can look to the HT3 for now, but stay tuned for possibly more “Work Series” labeled tires that emphasize traction (maybe an AT for fleets) or higher durability.
Cooper Discoverer Rugged Trek LT – This was covered in the off road section, but it’s worth noting under commercial that some commercial fleets (e.g., utility companies, forestry services) use Rugged Trek LT or AT3 XLT for tough service on and off pavement. These are not dedicated commercial tires, but their Durable Tread and Armor Tek3 builds make them popular for fleets that need off road capability (for example, an energy company truck that drives on gravel and mud to reach sites). The Rugged Trek LT has a 90k warranty and can handle heavy loads, so it sometimes doubles as a “work tire” with off road prowess. Compared to something like Firestone Transforce AT, the Cooper often has better tread life and snow traction (3PMSF rated).
Competitor Comparison (Commercial/Van): Cooper’s value positioning is very evident here. Take the example of a common size for a Ford Transit van – a Michelin Agilis might cost significantly more per tire than a Cooper HT3, yet the Cooper will deliver comparable tread life in real world use. Michelin’s advantage might be slightly better wet braking or a bit more quiet tread, but the differences are marginal for a large cost gap. For many fleet managers, Cooper strikes the right balance of performance and cost efficiency. Additionally, by manufacturing many light truck tires in the U.S., Cooper ensures supply chain reliability and supports local economies – an aspect some businesses appreciate (and that also avoids tariffs or import delays).
Cooper’s innovation in the commercial segment might not be flashy, but it’s practical: they utilize tread patterns that prevent stone retention, compounds that haul heavy loads with less wear, and even visual indicators to aid in maintenance (like the Wear Square on Endeavor, which could be useful for fleet tire checks). These small touches can mean a lot when you have dozens or hundreds of vehicles to manage.
Cooper Tires vs. The Competition
Throughout all categories, certain themes emerge where Cooper excels versus competitors:
Value and Cost per Mile: Cooper consistently offers tires at a lower purchase price than top tier brands. When combined with their often long treadwear warranties, the result is a low cost per kilometer. For budget conscious consumers or fleets, this is a major advantage. You’re not paying for an expensive brand name markup, but you’re still getting a product made by a company with over a century of tire experience. Cooper’s focus on value does not mean compromising on safety or durability – it’s about giving customers their money’s worth. For example, a Cooper AT tire can last as long as or longer than a pricier BFG KO2 in many cases, meaning you save money initially and over the life of the tire.
Treadwear & Durability: Many Cooper models tout class leading tread life. In fact, when the AT3 family launched, Cooper explicitly claimed “best in class” warranties in the all terrain segment. Beyond the mileage numbers, Cooper employs technologies to ensure you reach those numbers in real use. These include stable shoulders (StabilEdge), even pressure profiles (Even Wear Arc), and internal construction (EnduraGuard) all contribute to slow, uniform wear. Against Goodyear and Bridgestone, Cooper’s tread wear might be just slightly less in absolute top tier touring tires, but not by much – and again, considering price, they often win in value. In the rugged tire category, Coopers are known to be tough. Many off road enthusiasts report Cooper tires resist chipping and tearing better than some overseas made tires. Durable Tread Technology in heavy duty tires like AT3 XLT and EnduraMax underscores this, using shred resistant compounds and patterns to handle gravel abuse.
Winter Grip: Cooper doesn’t skimp on winter performance – a point of difference especially against some all season competitors. All of Cooper’s AT and all weather products tested carry the 3PMSF symbol, meaning they’ve proven their snow traction in testing. Cooper actually builds winter focused features even into all terrain tires (e.g., saw tooth edges in AT34S predecessor to trap snow, or the Winter Grip tech in Road+Trail AT ). This often means a Cooper tire will surprise you with how well it grips in winter. Comparatively, some competitors like older Bridgestone Dueler A/T or certain Goodyear Wrangler variants didn’t have this focus on winter. In dedicated winter tires, Cooper’s use of Snow Groove tech in products like Evolution Winter and Snow Claw gives them an edge in deep snow traction. A notable comparison: The Cooper Snow Claw vs. Bridgestone Blizzak LT – the Blizzak is stellar on ice initially (due to its proprietary micro pore compound) but that compound wears away and it has no stud option; the Snow Claw can be studded and maintains strong snow performance throughout its life. In essence, Cooper provides more consistent winter performance and flexibility (stud or not) for truck users. For passenger cars, the True North might lag the very best ice tire by a small margin on pure ice, but it offers better dry handling and likely longer treadlife than some super soft competitors. Overall, if you need winter traction, Cooper has you covered – often at a lower cost. This is a big selling point in regions where snow tires are a must have; one can outfit their vehicle with Cooper winters often for hundreds less than some famous European brands, without sacrificing safety.
Off Road Toughness: This is perhaps where Cooper’s reputation shines brightest. When comparing to brands like BFGoodrich, Goodyear, and even specialized off road brands, Cooper tires (particularly the Discoverer series) are frequently praised for their robust construction. The Armor-Tek3 3 ply sidewall found in Rugged Trek, S/T MAXX, STT Pro, etc., is not universal among competitors – for example, Goodyear’s Wrangler TrailRunner AT is only 2 ply and more prone to sidewall cuts, whereas the Cooper AT3 XLT with 3 plies can shrug off many impacts. BFGoodrich KO2 also has a 3 ply sidewall and is a great tire, but here Cooper matches them and then further competes by offering that long tread wear and often a better price. Tread compounds often strike a good balance between off road grip and on road wear. The STT Pro is known to last surprisingly well for a mud tire, whereas some might find a Maxxis or a lesser known brand MT wear faster on pavement. And again, many Cooper off road tires are U.S. made – e.g., it’s noted that the AT3 XLT is made in the USA – which gives confidence in quality control.
Technology & Innovation: Cooper may be a smaller player than Goodyear or Michelin, but they have been innovating steadily, especially after the Goodyear acquisition. We see proprietary tech across categories: from Even Wear Arc and Armor Belt in touring to Micro Gauge siping in performance, to the various off road technologies (Rock Climber, Snow Groove, etc.). Cooper was also early to adopt things like silica in tread for all terrains, and they experiment with sustainable materials (soybean oil in Cobra Instinct). The 2020 Good Design award for the Snow Claw highlights that Cooper can produce cutting edge designs recognized by industry experts. So while a consumer might not see the Cooper name headlining magazine tests as often, rest assured the tires are packed with modern tech. They are often on par with big brands in innovation, just with a different marketing approach.
American Manufacturing & Heritage: Cooper Tire, founded in 1914 in Ohio, prides itself on its U.S. operations. Many buyers appreciate that Cooper still makes many passenger and LT tires domestically (and after becoming part of Goodyear in 2021, this synergy has only grown). This not only supports American jobs but also often translates to consistent quality. Some competitor tires in similar price ranges are made in Asia and can have variability. Cooper’s American footprint and R&D ensure their tires are built for American roads and conditions – whether it’s hot summers, snowbelt winters, or the rugged trails out West. And Cooper has specific programs (like Cooper’s Fleet Assurance and nation wide dealer network) to serve commercial clients, leveraging that domestic presence.
From the high performance Cobra Instinct to the indomitable Discoverer STT Pro, from the long haul HT3 to the arctic gripping Snow Claw – offers something for every driver. The company’s focus on “real life performance at a fair price” comes through in each category:
First time car owners will find Cooper’s touring tires (Endeavor, ProControl) give them a confidence inspiring, safe ride without the sticker shock of more famous brands. They can enjoy features like Wear Square indicators to help learn when tires need replacing.
Off road enthusiasts can trust Cooper Discoverers to get them through trails and back home again. With Armor-Tek3 sidewalls and special tread designs, these tires can take abuse. Off roaders also appreciate the aesthetics (dual sidewall designs, white letter options on some models) and the community reputation – Cooper Discoverers have a loyal following for a reason. Plus, when comparing to something like a Goodyear MT/R, they might find the Coopers last longer and perform just as well in the tough stuff.
Daily commuters benefit from Cooper’s blend of comfort and reliability. Quiet rides, good fuel efficiency (thanks to modern compounds), and strong wet traction mean their daily drive is safer and more pleasant. And if that commuter lives in a snowy area, Cooper’s all season tires often give a margin of safety (via 3PMSF ratings or just excellent siping) that some competitors don’t.
Commercial fleet managers can reduce their operating costs by choosing Cooper for their fleet, gaining durable tires that can handle the loads and mileage, with the convenience of broad dealer support. The value proposition (lower cost, long life) directly impacts the bottom line, and features aimed at uptime – like stone ejecting treads to prevent flats – keep vehicles on the road.
Finally, it’s worth noting Cooper’s integration with Goodyear has likely provided even more R&D muscle, so we can expect the brand to continue innovating. Yet Cooper maintains its identity as the down to earth tire company that offers peace of mind at a fair price (echoing their slogan). With American engineered quality, a century of know how, and modern tech, Cooper tires are smart choices across performance, touring, off road, winter, and commercial categories. Whether you prioritize sporty handling, long tread wear, winter safety, or off road endurance, Cooper has a tire model tailored for your needs – and it will often excel in areas that matter most to you, while saving you money compared to the big name competition.
